Roth Living Showrooms

Arch11 works with Roth Living, the official distributor of Sub-Zero, Wolf, Asko and Best Hoods brands in 14 states, in rolling out the company’s next generation showrooms.

The smart, tech-driven spaces invite high-end kitchen appliance consumers to explore the design, performance and features of appliances in an architecturally-driven, consumer-centric shopping experience in Kansas City, Salt Lake City, St Louis and their Denver corporate headquarters and flagship showroom. Featured spaces in each showroom include kitchen vignettes, wine and coffee bars, conference space, an interactive gourmet kitchen and video walls.

In a notable extension to traditional design services—and to enhance the showroom’s interactive and collaborative atmosphere—Arch11 helped Roth Living launch digital technology into the showrooms. The new digital strategy allows consumers to explore endless appliance combinations on a full-scale digital wall. Arch11 also helped Roth customize the web-based program to interface with designers and integrated the digital experience into the design.


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